Bringing your brand to life is not about how it looks; it’s about how it makes others feel. It’s all about what your customers say and how they feel when you leave the room. That’s why having a great strategy for your brand is so important. Your brand strategy is what cements people’s perceptions of your brand. What might you perceive of a brand with no clear strategy?
Let’s dig a little bit deeper into this whole “branding” thing though.