Ready to transform your creative business into a brand that truly connects.. and converts?

Hi, I’m Franco, also known as Love’s Apprentice. You’re not “just another brand” to me—and I’m here to help you show exactly why.
With years of experience from television production to marketing, entrepreneurship, and building a buzz-worthy brand of my own, I know what it takes to craft a brand that goes beyond looks. It’s about the feelings you evoke and the lasting impressions you leave with your customers.
Imagine a brand so compelling that your audience doesn’t just buy once—they become loyal fans, advocates, and your best marketing tool.
Let’s work together to uncover the unique story only your brand can tell—and unlock growth beyond what you thought possible.
Are you ready to bring your brand to life in a way that feels authentic and drives results? Let’s get started.

Let's team up!

… Your brand's presence across the internet isn't completely cohesive yet and your internet "home-base" (your website) isn't working for you like it should, making it more difficult for your followers to keep up and engage with you.

Let's improve that!

Your brand needs a clear voice, a united visual presence, and a home-base that arranges all of your ideas, highlights all of your achievements, and shows why you're useful.

Love’s Apprentice works with Chef Kiara on marketing collateral for her new catering business.

Let's do it - together!

I help creative entrepreneurs, online businesses, local non-profits and community organizations, artists, consultants, and designers establish credible reputations through "elegant" (LOL - inside joke, ask me later) branding, website design, and marketing strategy leading to measurably positive results.

"But I've already established my brand."

I get it and I'm not trying to "fix" you. You don't need fixing! You’re already THEBOMB.com. I just make it easier for your audience to understand who you are, but with stunning visuals and clear messaging. Your customers want to know exactly what they're spending their money on. I help them easily understand.

I'm here to help you show off your brand in a sincere, straight-forward, visually splashy and emotionally compelling way that drives action.

Does your brand need a makeover?
Are you ready to get so clear about your message that even your customers could sell your products?
Does your "home-base" need reconstruction?

You've built the brand. Now, let me help your audience understand it.

Branding 101: Getting Started

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BTS: A Day in the life of a Marketing Director

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The Get Down: Brand Strategy Explained

Branding is one of the most important aspects of any business, large or small, retail or B2B. Yet it is also one of the most misunderstood. Branding is sometimes considered to be merely an advertising function, but it is so much more than that. What trends can your brand leverage to modernize + monetize in 2020? Discover how to create and manage a brand that helps your business become known, loved, and preferred in this brand strategy break-down we call "The Get Down."

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NLC Austin's Headshots and Happy Hour

Here’s a preview of the final gallery from NLC Austin’s Headshots and Happy Hour. Check back on Thursday when I reveal the final gallery, but until then, download, share, and enjoy!

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Why Your Brand Colors Matter

Colors have the power to impact moods, feelings, and behaviors.

The psychology of color as it pertains to influencing people is one of the most interesting — and most disputed — aspects of branding and marketing.

Learn what matters, and what doesn't, in this intro guide to color psychology.

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BRAND STRATEGY 101 AND WHY YOU NEED ONE (FOR CREATIVES & ENTREPRENEURS)

Bringing your brand to life is not about how it looks; it’s about how it makes others feel. It’s all about what your customers say and how they feel when you leave the room. That’s why having a great strategy for your brand is so important. Your brand strategy is what cements people’s perceptions of your brand. What might you perceive of a brand with no clear strategy?

Let’s dig a little bit deeper into this whole “branding” thing though.

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Why Your Brand Photography Matters

SIMPLE QUESTION: When you’re scrolling down your endless Facebook and Instagram timelines, which makes you stop scrolling first - the text or the images?

If you answered with “the images,” then congratulations! You’re part off the majority!! So much for individuality. LOL! But on a serious note, the reason why you’re more compelled to stop on the photos is actually backed up by science. According to researched complied by 3M, the corporation behind Post-it Notes, images are processed 60,000 times faster than written words, which means you can show off your brand to your followers much quicker with pictures.

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At-home sessions: 5 reasons these make for amazing family portraits

This Holiday Season, I had the pleasure of photographing The Overton Family. They were a ton of fun and totally open to just letting the morning unfold, naturally. I arrived to their home at about 10 AM, the highlight - being greeted by one of the most charismatic kiddos in the whole state of Texas, and his big sister- well, as teenagers go - wouldn’t have minded a few extra minutes to text. Anyway, we didn’t worry about wrangling the family together too much to get the “perfect” shot, and as a result, we have a huge gallery that details the day in a candid, “merry” way. The best thing about these photos is how they will tell the story of how family was at their beautiful home, on this lovely, December day in 2018.

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Brands I’ve Worked With

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Services

See a full list of services here. I work with agencies, brands, small businesses, community organizations or any client needing for awesome visuals and brand strategy.

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