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Why Your Brand Colors Matter

Why Your Brand Colors Matter

Colors have the power to impact moods, feelings, and behaviors.

The psychology of color as it pertains to influencing people is one of the most interesting — and most disputed — aspects of branding and marketing.

Learn what matters, and what doesn't, in this intro guide to color psychology.

BRAND STRATEGY 101 AND WHY YOU NEED ONE (FOR CREATIVES & ENTREPRENEURS)

BRAND STRATEGY 101 AND WHY YOU NEED ONE (FOR CREATIVES & ENTREPRENEURS)

Bringing your brand to life is not about how it looks; it’s about how it makes others feel. It’s all about what your customers say and how they feel when you leave the room. That’s why having a great strategy for your brand is so important. Your brand strategy is what cements people’s perceptions of your brand. What might you perceive of a brand with no clear strategy?

Let’s dig a little bit deeper into this whole “branding” thing though.